2012 Results

CAT 16 - Recreation & Leisure (TVC)

GOLD

TBWA\Paris (FRANCE)

UGC, "Emotions"16-02295-TVC
 

Agency (city): TBWA\PARIS

Creative Director(s): Philippe Simonet, Eric Holden, Rémi Noël

Copywriter(s): Benoit Leroux

Art Director(s): Philippe Taroux

Production Company (& City): Stink Paris

Film Director(s): Emma Luchini

Production Company Producer(s): Greg Panteix

Agency Producer(s): Virginie Chalard, Maxime Boiron

Cinematographer: Laurent Tanguy

Director of Photography: Laurent Tanguy

Editor: Benjamin Favreul

Editing Company: Reepost

Music: Artist/Title: Sebastien Cortella / La rencontre

Sound design/Arrangement: \ELSE, Benoit Dunaigre

Post Production: Reepost

Post Producer: Coralie Duarte

Account Supervisor: Gregoire Assemat-Tessandier

Advertiser's Supervisor: Stephanie Prince-Flandé

Account Manager: Laurence Borne

Short explanation

This clip promoting the french exploitation company UGC shows the impossibility to include all the emotions in a single movie feature, hence the interest for UGC to provide the largest possible selection of movies in order to offer the audience the widest range of emotions, all year long. The clip begins with a classical encounter scene between a woman and a man. As the woman gets closer to the man, we can hear the director's voice giving indications to the actress, asking for contradictory emotions. The actress' face gets deformed in all directions. On the set, the technicians are also trying to follow the emotions played by the comedians. When the director asks his assistant what he thinks of the scene they just shot, his face also passes through a wide range of contradictory expressions.

Description

This clip promoting the french exploitation company UGC shows the impossibility to include all the emotions in a single movie feature, hence the interest for UGC to provide the largest possible selection of movies in order to offer the audience the widest range of emotions, all year long. The clip begins with a classical encounter scene between a woman and a man. As the woman gets closer to the man, we can hear the director's voice giving indications to the actress, asking for contradictory emotions. The actress' face gets deformed in all directions. On the set, the technicians are also trying to follow the emotions played by the comedians. When the director asks his assistant what he thinks of the scene they just shot, his face also passes through a wide range of contradictory expressions.