2012 Results

CAT 16 - Recreation & Leisure (PRE)

GOLD

LOWE/SSP3 (COLOMBIA)

Colsubsidio Libraries, "Colsubsidio Book Exchange" Campaign
"Snow White and Sherlock Holmes", "Harry Potter and Troy" & "Little Red Riding Hood and Moby Dick"
16-02560-PRE
 

Agency (city): Lowe/SSP3 Colombia

Creative Director(s): José Miguel Sokoloff/ Gustavo Marioni / Carlos Camacho /Jaime Duque

Copywriter(s): Mario Lagos

Art Director(s): Andres Lancheros / Sebastian Pelaez / Guillermo Siachoque

Account Director: Carlos Obando

Short explanation

Aiming to develop literacy levels in Colombia, Colsubsidio launches a campaign that invites all the people to exchange books in their libraries. Under the concept: "Come with a story and leave with another", Lowe/SSP3 creates Snow White and Sherlock Holmes, Harry Potter and Troy, and Little Red Riding Hood and Moby Dick.

Description

Come with a story and leave with another.