|Colsubsidio Libraries, "Colsubsidio Book Exchange" Campaign|
"Snow White and Sherlock Holmes", "Harry Potter and Troy" & "Little Red Riding Hood and Moby Dick"
Agency (city): Lowe/SSP3 Colombia
Creative Director(s): José Miguel Sokoloff/ Gustavo Marioni / Carlos Camacho /Jaime Duque
Copywriter(s): Mario Lagos
Art Director(s): Andres Lancheros / Sebastian Pelaez / Guillermo Siachoque
Account Director: Carlos Obando
Aiming to develop literacy levels in Colombia, Colsubsidio launches a campaign that invites all the people to exchange books in their libraries. Under the concept: "Come with a story and leave with another", Lowe/SSP3 creates Snow White and Sherlock Holmes, Harry Potter and Troy, and Little Red Riding Hood and Moby Dick.
Come with a story and leave with another.