Ogilvy & Mather Werbeagentur (GERMANY)
|dpa Picture-Alliance, "All You Need to Tell the Story" Campaign|
"Titanic", "Rockstar", "Italian Theatre", "Van Gogh" & "Genesis"
Agency (city): Ogilvy Germany
Creative Director(s): Dr. Stephan Vogel (CCO), Helmut Meyer, Nico Ammann
Copywriter(s): Dr. Stephan Vogel
Art Director(s): Helmut Meyer
Photographer(s): Picture Alliance Stockmaterial
Graphic Design: Retouching: Joachim Becker
Art Buyer: Valerie Opitz
Advertiser's Supervisor: Edith Stier-Thompson, Gunilla Graudins
Account Management: Yves Rosengart, Eva Hoffmann, Nadine Ries
The campaign is based on the insight that there is an eternal dispute between Art Directors and Copywriters about who can make do without the other. Picture Alliance sides with the Art Directors to show that an ad can make do without a copywriter and thus collects brownie points with their main target audience.