2012 Results

CAT 17 - Professional Products & Services (TVC)



Pearl & Dean Cinema Advertising, "Doomed Planet"17-04119-TVC

Agency (city): BETC London

Creative Director(s): Neil Dawson

Copywriter(s): Clive Pickering

Art Director(s): Neil Dawson

Production Company (& City): MJZ London

Film Director(s): Stephen Johnson

Production Company Producer(s): Debbie Turner

Short explanation

An ordinary event is transformed into something extraordinary by the power of cinema. What appears to be a planet in a state of destruction, consumed by fire from within, proves in fact to be a match head being struck. This power of cinema, to make even the ordinary appear extraordinary, is also the power of Pearl & Dean cinema advertising.


Pearl & Dean is a UK based cinema advertising media company. The following ad is shown in cinemas across the country before all films encouraging the audience to spend money with cinema advertising and to recognise the power of cinema.