2012 Results

CAT 19 - Corporate Image (PRE)

SILVER

Y&R Dubai (UNITED ARAB EMIRATES)

Land Rover, "Monologue" Campaign
"Mountain", "Orangutan" & "River"
19-02352-PRE
 

Agency (city): Y&R Dubai

Creative Director(s): Shahir Zag, Kalpesh Patankar

Copywriter(s): Shahir Zag

Art Director(s): Kalpesh Patankar

Illustrator(s): Gitten Tom

Graphic Design: Shahir Zag, Kalpesh Patankar

Typographers(s): Shahir Zag, Kalpesh Patankar

Digital Artwork: Shahir Zag, Kalpesh Patankar

Head of Production: Amin Soltani

Client Account Director: Jean Atik

Agency Account Directors: Sarah Locke, Pierre Farra

Short explanation

To promote and instill the classic adventurous spirit of Land Rover in
the next generation of prospective owners.
The challenge was to approach the communication in a fresh and
relevant way. And to maintain the high standards of Land Rover's
brand communication and continuously strengthen Land Rover's
position as the leading luxurious 4WD vehicle brand.
We wanted to promote and instill the classic adventurous spirit of
Land Rover in the next generation of prospective owners ? in a new
way. Which is why we took the graphical, minimalist and less picture
postcard approach and went with designs featuring graphic
geometric devices that pull you in into the location.
The brand campaign reimagined places off the beaten path like forest
and river as commanding characters who give out incisive warnings
through a highly emotive monologue. Challenging the viewer's
determination to explore and get acquainted with the world's most
interesting places.