Leo Burnett London (UNITED KINGDOM)
|McDonald's Olympics, "We All Make the Games"||19-04469-TVC|
Agency (city): Leo Burnett London
Creative Director(s): Justin Tindall
Copywriter(s): Mark Franklin & Rob Tenconi
Art Director(s): Mark Franklin & Rob Tenconi
Production Company (& City): Moxie Pictures
Film Director(s): Neil Gorringe & Luke Franklin
Production Company Producer(s): Pheobe Matheson
Agency Producer(s): Graeme Light
Instead of focusing on the brand or on sport, the campaign focuses on us. All of us. All the glorious types of people that will make the Games the magnificent spectacle we all know it will be. We all make the Games. Including McDonald’s, through its long-standing sponsorship, its status as official restaurant, and the training of the Olympic Games’ 70,000 ‘Games Maker’ volunteers.
The TV campaign sits within a large (£10m) media buy, including one of the biggest OOH campaigns London has ever seen, online, digital outdoor, a Facebook App and social media campaign, a press partnership with The Sun and The Times –a truly integrated campaign.
Work in all media will evolve throughout the Games period – as we showcase user-generated content in our advertising space, and by refreshing TV activity with new edits that include up to date “guerrilla” footage capturing real, personal moments that happen during the Games.
TV Campaign for McDonald's Olympics