2012 Results

CAT 20 - Radio Advertising (RA)

BRONZE

BBDO New York (UNITED STATES)

HBO Eastbound and Down, "Eastbound and Down" Campaign
"Tough Guy", "Cock Fight" & "Hotel Bar"
20-00775-RA
 

Agency (city): BBDO New York

Creative Director(s): David Lubars (Chief Creative Officer), Greg Hahn/Mike Smith (Executive Creative Directors), Chris Beresford-Hill (Creative Director)

Copywriter(s): Chris Beresford-Hill

Production Company (& City): Bar 1 (New York)

Agency Producer: Chris Cassar

Sound Engineer: Tim Leitner

"Tough Guy"

Transcript

VO: In Season 2 of HBO’s Eastbound & Down, Kenny Powers lives like an outlaw in Mexico. You could buy the show, or you could try to experience it for yourself by driving to Mexico and trying to become an outlaw.

First you have to prove you’re tough. Prison yard rules say find the biggest guy and drop him.

You find the grittiest cantina, walk in and relieve yourself on the bar.

Now, who wants to dance?

It feels like you were only out for a second, but now you are wearing a studded dog collar and fishnets.

You are handcuffed to a chain linked fence on La Calma Avenue. They charge tourists two pesos to take photos with you… One peso for locals. And tonight, La Calma is unusually busy.

Why not leave kicking ass to Kenny, and buy HBO’s Eastbound & Down Season 2 on DVD, Blu-ray or digital download.

"Cock Fight"

Transcript

VO: In Season 2 of HBO’s Eastbound & Down, Kenny Powers goes to Mexico and becomes a cock fighter. You could buy the show, or you could go to Mexico and try and experience being a cock fighter yourself.

First order of business, find a fight. There, you put everything down on one bet. It’s out of character for you, but you’re being like Kenny, remember?

You pop open a malt beverage and scream with adulation like the other fans. Andale. Kill him. Andale.

Within minutes, the fight is busted up by federales.

All your money is on the blue-green cock, Señor Panchos, so you have no cash to bribe the corrupt cops.

Faster than you can say, “I shouldn’t have bet everything on Señor Panchos,” you’ve landed in Mexican prison.

The only difference between American prison and Mexican prison, is when they do horrible things to you, they speak Spanish.

No, it’s better you watch Kenny do it from a safe distance. Buy HBO’s Eastbound & Down Season 2 on DVD, Blu-ray, or digital download.

"Hotel Bar"

Transcript

VO: In Season 2 of HBO’s Eastbound & Down, Kenny Powers goes to Mexico and gets a hot Mexican girlfriend. You could buy the show, or you could try and experience it firsthand, by getting your own hot Mexican girlfriend.

You get in your sedan and drive to Tijuana.

A local informs you of a bar where there are, quote, “plenty of easy women.”

There, you meet a homely brunette who invites you out back.

You are not being Frank tonight, you are being Kenny, so you say… um, “Yes.”

As you turn the corner, two male accomplices appear and relieve you of your wallet. They also punch you in the yam bags.

Now you are faced with two choices: Call your father in Pittsburgh and ask him to wire gas money… or find the nearest bus station and earn twenty bucks the hard way.

No, you should probably stay home and buy HBO’s Eastbound & Down Season 2 on DVD, Blu-ray or digital download.