2012 Results

CAT 20 - Radio Advertising (RA)

GOLD

Publicis Brasil (BRAZIL)

PURINA, "Only a Dog" Campaign
"Getting Home", "Park" & "Sofa"
20-03370-RA
 

Agency (city): PUBLICIS BRASIL (Sao Paulo)

Creative Director(s): HUGO RODRIGUES

Copywriter(s): LUIS FELIPE FIGUEIREDO

Art Director(s): ANTONIO CORREA

Production Company (& City): BAR1 (New York)

International Creative Director, Publicis Worldwide: ERIK VERVROEGEN

Director: JOE BARONE

Audio Engineer: TIM LEITNER

"Getting Home"

Transcript

“Only a dog - Getting Home”

SFX of door being opened.
Men starts getting euphoric :
She's coming! Oh! Oh! Oh! Oh!
Woman:
Brian, honey, I'm ho….
Man, very excited:
OOOOOhhhh... Hi! Hello, Honey!! Hello, hello!! It's so good to see you! So good!!
Here, put down your bag, put down your keys! Now gime a hug! Gimme a hug! Gimme a Hug!
Woman, surprised by his reaction:
Ok, Calm down, honey, here is a hug…
Man continues in a very excited way:
I missed you so much!! So much!! I couldn't wait for you to get home! I've been thinking about it all day, I've been waiting here, I couldn't wait for you to get home, but now you're here!! Hug me!
Hug me! Hug me! Quick! Wait right here, I have to pee!
ANNCR:
No one likes you that much. Except your dog...
Husband, still excited:
Gimme a hug!!!!
ANNCR:
Purina. Return the love.

"Park"

Transcript

“Only a dog - Park"

A little girl says to her mum:
Mum, can we go to the park?
The mum starts getting euphoric.
That park nearby? That we can walk to?
Girl:
Yep...
Mother speaks in a very excited and fast way:
Ohh! You're the best, you're the best! I just love that park! love it! It's got trees! It's got grass! It's got a drinking fountain! I can't believe it! I can't believe you wanna go like, like now, right? You
wanna go now, right? Say yes…
Girl:
Humm…yes…
Mother, almost screaming in happiness:
Thank you!!!! Thank-hug!
The mother gives her a tight hug.
Girl:
You're squashing me...
Mother keeps talking in a very excited way:
Let me get my bag. Ohh! Let me get my coat, I'll meet you by the door! I'm over here by the door, can you see me? I was by the door and you weren't there! I can't belive we are going to the
park! Thank you, thank you, thank you!
ANNCR:
No one likes you that much. Except your dog...
Husband, still excited:
We are going to the park!
ANNCR:
Purina. Return the love.

"Sofa"

Transcript

“Only a dog - Sofa”

Wife talks to her husband. We hear a TV in BG:
Hey, the movie is about to start, come sit with me.

Husband starts getting euphoric:
Where, where, where? There? On the sofa? On the sofa?
I can get on the sofa? The good one….with you?

Wife:
Yes… here, with me.

Husband, excited:
I can’t believe it!! Really?!? Really?!? The sofa…what about the pillows?
Should I move the pillows? Should I… Should I… Should I… Should I…
Should I move the pillows?

Wife, surprised by his reaction:
Sure… you can move the pillows.

Husband, very excited:
Ohh… you don't know… I mean… this is like… am I dreaming? am I dreaming?
Pinch me, pinch me… I love that sofa, I love that sofa, that fluffy sofa…
ohh I'm on the sofa, I'm on the sofa with you!!!

ANNCR:
No one likes you that much. Except your dog...

Husband, still excited:
Pillows!!!!

ANNCR:
Purina. Return the love.