serviceplan group gmbh & co. kg (GERMANY)
|Johanniter-Unfall-Hilfe e.V., "Radio Ghosts"||21-01335-DM|
Agency (city): serviceplan, Munich
Creative Director(s): Till Diestel, Marc Vosshall
Copywriter(s): Andreas Schriewer
Production Company (& City): German Wahnsinn Team, Hamburg
Chief Creative Officer: Alexander Schill
Producer(s): Philipp Feit, Eduardo Garcia
Creative Producer: Florian Panier
Account Supervisor(s): Kristian von Elm, Ines Herbold
One out of eleven deaths caused by car accident has to do with driving after drinking. To raise awareness we created radiospots describing the accident by the deceased victim himself: a radio ghost. The extraordinary about it: We installed small radiostations in the shape of wooden death crosses in Hamburg, at real places where car accidents caused by alcohol happened.
Raise awareness and tell the people that even nowadays a lot of people pass away because of drunk driving.