2012 Results

CAT 21 - Consumer Direct (DM)


serviceplan group gmbh & co. kg (GERMANY)

Johanniter-Unfall-Hilfe e.V., "Radio Ghosts"21-01335-DM

Agency (city): serviceplan, Munich

Creative Director(s): Till Diestel, Marc Vosshall

Copywriter(s): Andreas Schriewer

Production Company (& City): German Wahnsinn Team, Hamburg

Chief Creative Officer: Alexander Schill

Producer(s): Philipp Feit, Eduardo Garcia

Creative Producer: Florian Panier

Account Supervisor(s): Kristian von Elm, Ines Herbold

Short explanation

One out of eleven deaths caused by car accident has to do with driving after drinking. To raise awareness we created radiospots describing the accident by the deceased victim himself: a radio ghost. The extraordinary about it: We installed small radiostations in the shape of wooden death crosses in Hamburg, at real places where car accidents caused by alcohol happened.
These small radiostations streamed the story of the deceased victim as a radiospot directly to the cars stopping nearby.


Raise awareness and tell the people that even nowadays a lot of people pass away because of drunk driving.