|ALS FOUNDATION, "I Have Already Died"||21-03702-DM|
Agency (city): Publicis Amsterdam / Starcom
Creative Director(s): Marcel Hartog, Jeroen van Zwam
Copywriter(s): Marcel Hartog
Art Director(s): Jeroen van Zwam
Photographer(s): Lukas Göbel
Production Company (& City): In Case of Fire
Agency Producer(s): Marja Borkus, Ron Townsend
Designer: Dave Fransen
Postproduction: Jan Hibma
Director: Olaf van Gerwen
Editors: Kim Hinrichs, Michael Horvers, Condor
Sound studio: Robin Schlösser
Art Buyer: Ron Townsend
Interaction Developer: Kelly Kouw
Technical Designer: Jeroen Hessing
Account: Michiel van der Linden, Marcella van Holten-Beekman
Editor: Francisco Rodriguez Bouzas
PR: Anne-Marie Brouwers, Ingrid Wallisch
Media: George Goudsblom, Starcom Mediavest Group
Media: MBS, Remco Roohe
To make people aware of this unknown disease, cut through the clutter without any budget and raise willingness-to-give, a confrontational strategy was chosen: ALS patients whose campaign statements are aired after they have died.
Increase donations to the ALS Foundation Netherlands (also known as Lou Gehrig’s disease or motor neuron disease). ALS is an incurable and deadly disease of the nervous system, that makes your muscles stop one by one. On average patients die within three years after being diagnosed.
I’t s cynical, but this is the main reason why the pharmaceutical industry does not invest in finding a cure. So money is desperately needed.To make people aware of this unknown disease and increase willingness to give, a confrontational strategy was chosen. Participating patients made campaign statements, which are aired after they have died.