2012 Results

CAT 22 - Business to Business Direct (DM)

BRONZE

Boomtown Strategic Brand Agency (SOUTH AFRICA)

Aggreko Power Generators, "Always On"22-01944-DM
 

Agency (city): Boomtown Strategic Brand Agency, Port Elizabeth

Creative Director(s): Andrew MacKenzie

Copywriter(s): Gary Welsh

Art Director(s): Senzo Xulu

Designer(s): Louw Sevenster, Tarryn Rennie

Short explanation

Aggreko, the world leader in power rental solutions were relatively unknown in Southern Africa. We needed to engage with key decision makers from South Africa's top 500 electricity consumers in the mining and manufacturing industries who are most effected by power cuts which lead to massive losses in productivity for their businesses. We were tasked with generating a 20% positive response rate in terms of lead generation for their representatives.

Description

Aggreko, a world leader in power rental solutions, was relatively unknown in South Africa.We needed to engage with the key decision makers from South Africa's top electricity consumers in the mining and manufacturing industries who are most effected by power cuts which lead to massive losses on productivity for their businesses, and position Aggreko as the first choice power rental solution.