2012 Results

CAT 22 - Business to Business Direct (DM)

GOLD

WIEN NORD (AUSTRIA)

Opel Ampera, "The Most Credible Testimonial in the World"22-02068-DM
 

Agency (city): WIEN NORD Werbeagentur GmbH, Vienna

Creative Director(s): Eduard Böhler, Edmund Hochleitner, Bernd Wilfinger

Art Director(s): Andreas Lierzer, Stefan Kopinits

Account Manager: Markus Mazuran

Short explanation

Opel was going to launch the new electric car Ampera. It is revolutionary: The first fully electric car for real everyday use, rechargeable on any power socket.
But to convince the people from the Ampera, we first had to convince a very critical target group: The motoring journalists.
So we were looking for the help of a charming and surprising testimonial to speak for the Ampera:
Electricity itself.
And thanks to some small electronics we made electricity speak for the Ampera.
The motoring journalists got a parcel with a simple power socket. And we just asked them, to use it. When they did, they experienced a surprise they would never forget:
Electricity spoke to them – out of the power socket.
The Ampera got the best motoring press coverage in Opel's history and finally became Car of the Year 2012. (Please try out the example)

Description

The Opel Ampera is the first fully electric car for real everyday use.