2012 Results

CAT 22 - Business to Business Direct (DM)

SILVER

Demner, Merlicek & Bergmann (AUSTRIA)

Demner, Merlicek & Bergmann, "Look for a Font. Find a Job."22-04296-DM
 

Agency (city): Demner, Merlicek & Bergmann

Creative Director(s): Alistair Thompson, Rene Pichler

Copywriter(s): Alistair Thompson, Patrick Hein

Agency Producer(s): Cornelia Huber

Graphic Designer: Lukas Hueter, Lilly Reich

Account Management: Lisa Benischek

Short explanation

http://entries.at/Einreichungen/dmb/look_for_a_font/index.html

Marketing problem

DMB needed a graphic designer. But as experience showed, neither do creatives react to classic job advertisements, nor do they check the agency’s homepages for job offers.

Solution
As part of their daily duty, graphic designers spend a lot of time browsing online font platforms. And that’s where we got them.
In cooperation with Austria’s leading font platform, fontshop.com, we replaced the common sample text, which displays the fonts, by our job offering: dmb.at is looking for graphic designers.