BBDO Puerto Rico (PUERTO RICO)
Agency (city): BBDO Puerto Rico
Creative Director(s): José Antillón
Copywriter(s): Ilia Márquez
Production Company (& City): Boomerang
Agency Producer(s): Chede Caro
Editor: Christopher Díaz
Editor: Ricky Gómez
Media Planner: Guillermo Rodríguez
Account Supervisor: Hecmarilys Ortiz
Account Director: Glorycela Rosado
Everyone knows that hunger can have its horrible consequences. So what happens when the DJ of your favorite radio station is hungry? They screw up the programming.
Throughout the whole day the programming in 37 radio stations suffered the effect of hunger. Every radio host started playing music they would never play in their station, because they were hungry. Right after every radio host’s screw up each station aired a personalized message to clear the confusion. Once the message aired, stations went back to their usual programming
Snickers’ global campaign “You’re Not You When You’re Hungry” was already making a statement in TV and other mediums like billboards, ambient, promo and digital. Clearly, is a powerful idea by itself. Therefore, our challenge was to expand this famous campaign to other executions never seen or HEARD before. We wanted to demonstrate the effect hunger can have over the radio.