Jung von Matt AG (GERMANY)
|Animal Protection, "Code: Noah"||24-01469-MI|
Agency (city): Jung von Matt AG / Hamburg
Creative Director(s): Armin Jochum, Wolf Heumann, Andraes Ottensmeier
Copywriter(s): Christian Kutscheid, Torben Otten, Georg Baur
Art Director(s): Hendrik Frey, Tilman Gossner, Hans-Peter Sporer
Production Company (& City): Slaughterhouse GmbH / Hamburg
Agency Producer(s): Danilo Kloefer
Producer: Guido Wolff
Agency Account Manager: Daniel Kiessling
Director: I am Svensson
Programmer/Webdesign: Barbara Brunner, Katrin Ackermann, Caroline Bergmann, Katharina Koeth, Frederik Mellert
We replaced the QR codes on cosmetic posters with new QR codes. Once scanned you would not only see a videoclip of an animal experiment, but also have access to printable QR codes. That way consumers turned into allies and were able to replace QR codes on cosmetic posters by themselves. So our message kept spreading further.
Noah is a German animal protection society. For years Noah has been fighting against animal experiments. But up to this day cosmetic products are still tested on animals. On behalf of a giant industry and covered by lobbyists in Brussels. But how could the consumers ever find out?