2012 Results

CAT 24 - Media Innovation - Alternative Media (MI)

BRONZE

Jung von Matt AG (GERMANY)

Nike Vapor Flash Jacket, "Catch the Flash"24-02719-MI
 

Creative Director(s): Kai Heuser, Joerg Jahn, Jacques Pense

Copywriter(s): Gün Aydemir, Matthias Hess, Christoph Moll

Art Director(s): Matias Müller

Photographer(s): Mat Neidhardt

Account Management: Manuel Colloseus, Björn Hansen, Denise Winter

Art Buying: Bianca Winter

Audio Production: Johannes Stegemann (HearDis!)

Film Production: Cem Kaya

Graphic Design: Christoph Kock, Alexa Petruch, Christopher Mackamul, Rico Noel, Boris Noll

Innovative Technologies: Nils Doehring

Description

In Fall 2011 Nike launched the Vapor Flash Jacket in Germany, Austria and Switzerland. A running jacket that is unique, because it fully reflects. Every runner wearing it is safer, since the Nike Vapor Flash Jacket makes him visible in the dark. Our idea: “Catch the Flash” – the first chase that makes the invisible visible. On the dark streets of Vienna and at the same time online.

Starting: 50 Flashrunners wearing Vapor Flash Jackets. The whole of Vienna was chasing them in the streets. Because those flashing most of the Flashrunners with their cameras and thereby revealing their jacket numbers won a 10,000 euro platinum bar. Simultaneously, the rest of the world took part on our microsite. Since all 50 runners transferred their GPS data to our Online Game by using an app.