2012 Results

CAT 24 - Media Innovation - Alternative Media (MI)


Ogilvy & Mather Werbeagentur (GERMANY)

Nie Wieder Bohren (No More Drilling), "Driller Killer"24-03008-MI

Agency (city): Ogilvy Germany

Creative Director(s): Michael Kutschinski (CCO), Jens Steffen (CD), Uwe Jakob (ECD)

Copywriter(s): Christian Urbanski

Art Director(s): Christian Urbanski

Film: Mathias Koehler

Art Buying: Martina Diederichs

Account Management: Larissa Pohl

Production: RED WORKS

Producer: Bernhard Schmidt

Advertiser's Supervisor: Martin Klasterka, Christiane Nadol

Short explanation

To show, that drilling holes suck, we created surprising and shocking product samples at the parking lots of DIY stores in Stuttgart, Dortmund, Munich and Frankfurt. The samples were fixed with screws to the parked cars. But the screws are magnetic and residue-free removeable, just as the product itself.


nie wieder bohren. (no more drilling.) is a new product, that makes drilling holes unnecessary. The challenge was to find a simple idea without a media buget to promote the product features, generate website traffic and increase sales.