BBDO GUERRERO, INC. (PHILIPPINES)
|Pepsi, "Bottle Light"||24-03757-MI|
Agency (city): BBDO GUERRERO / Makati City
Creative Director(s): Dale Lopez
Copywriter(s): Rachel Teotico / Raymund Sison / David Guerrero
Art Director(s): Dennis Nierra / Tim Villela / Ley Mababangloob
Photographer(s): Karel Sevilla / Leo Dino / Joy Aquino
Production Company (& City): Revolver / UGL - Makati City
Agency Producer(s): Al Salvador / Jing Abellera / Ino Magno
Illustrator(s): Manny Vailoces / Joy Panaguiton
Digital Producers: Marissa Manaloto / Xerg Aguilar
Editor: Ed Santos
Account Supervisors: Fran Gonzalez / Carmela Montilla / Dalla Sucgang / Denise Gamo
Client Supervisors: Michael Erick Rosales / Steve Romasanta
Strategic Planners: Cristina Buenaventurta / Roshan Nandwani / Eileen Borromeo
Web Developer: Dennis Billano / Chico Jabines
Teens in the Philippines rate environmental concerns as their No. 1 social issue. To address this, Pepsi has a long-running activation campaign under the banner ‘Sarap Magbago’ (Change Tastes Good). Since it has less to spend on corporate image compared to its main competitor, it needs to be seen by its existing target base, the youth, as a genuine innovator in environmental and social issues. The strategy was to partner with a community-based charity with a uniquely appropriate solution to the pressing problem of houses with no access to light.
Pepsi is a carbonated soft drink produced and manufactured by PepsiCo.
MyShelter Foundation is a non-stock, non-profit organization that aims to bring green technology to communities.