Leo Burnett Company (ITALY)
|Montblanc Nicolas Rieussec Chronograph, "The Beauty of a Second"||27-02532-BC|
Agency (city): Leo Burnett Co. Srl Milan - Italy
Creative Director(s): Executive Creative Directors: Paolo Dematteis ; Riccardo Robiglio; Web Creative Director Paolo Boccardi
Copywriter(s): Francesco Simonetti: Markus Johansson
Art Director(s): Andrè Gidoin
The Beauty of a Second is an online tribute to celebrate the 190th anniversary of the chronograph’s invention by Nicolas Rieussec, and the luxury Montblanc chronographs named after him.
The Beauty of a Second is an international campaign for Montblanc chronographs conceived for the web and a worldwide audience and target. The simple idea was to ask people to create a one-second-long video that celebrate the fragile beauty that lies inside this small unit of time. The user generated video edited together then become the branded content in blogs, news sites and channels like Vimeo, in a in a virtuos circle that makes the project grow by itself.