2012 Results

CAT 27 - Branded Entertainment (BC)


Creative Artists Agency (UNITED STATES)

Chipotle, "Back to the Start"27-03069-BC

Agency (city): Creative Artists Agency (Los Angeles)

Short explanation

Back to the Start depicts the life of a farmer as he slowly turns his family farm into an industrial animal factory before seeing the error of his ways and opting for a more sustainable future. The soundtrack of the short film is Coldplay's haunting classic 'The Scientist' as performed by country music legend Willie Nelson.


Chipotle Mexican Grill is a fast-casual restaurant chain that is well known for serving big burritos.