Leo Burnett Beirut (LEBANON)
|No Rights No Women (Movement for Women's Rights), "No Rights No Women"||28-01146-PR|
Agency (city): Leo Burnett Beirut
Creative Director(s): Bechara Mouzannar (CCO/Executive Creative Director) / Areej Mahmoud (Creative Director)
Copywriter(s): Rana Khoury / Diala Haidar
Art Director(s): Roula Asmar / Lea Salibi / Natasha Maasri
Deputy Managing Director: Nada Abi Saleh
PR Senior Communication Executive: Hala Akiki
By Lebanese law, men and women are not equal. The discriminatory laws reduce women to “half citizens”.
We started online, asking women to add mustaches to their profile pictures and change their gender, to become men. The complex discriminatory laws were simplified into statements to be shared, and an online petition was circulated.
The Domestic Violence law is now in final study by the parliament.
We were approached by a group of Lebanese women fighting for women’s rights, to create a campaign for their new organization.
By Lebanese law, men and women are not equal. Some laws are so discriminatory that they reduce women to “half citizens”.
If it takes a man to become a full citizen, so be it!
We wanted the Lebanese community and the lawmakers to imagine a world without women. We named both the movement and the campaign “No Rights, No Women”.