2012 Results

CAT 28 - Public Relations (PR)


Studio Total (SWEDEN)

Belarus Human Rights, "Bears Over Belarus"28-02404-PR

Agency (city): Studio Total

Creative Director(s): Tomas Mazetti / Hannah Lina Frey / Per Cromwell / Linda Karlsson

Agency Producer(s): Linda Karlsson

Short explanation

The situation for human rights in Belarus is getting worse. Early this spring an activist in Belarus put out some plush toys carrying signs demanding free speech. He got arrested.

Later we where contacted by a group fighting for human rights. They wanted us to get the worlds attention to the crimes in Belarus. We decided to make an international show of support for the demonstrating plush toys by airdropping 800 Teddy Bears into Minsk, carrying signs demanding free speech.