2012 Results

CAT 29 - Promotions & Incentives (PR)


Ogilvy & Mather Ukraine (UKRAINE)

Borjomi Water, "The World's Deepest Website"29-01621-PR

Agency (city): Ogilvy & Mather Ukraine (Kyiv)

Creative Director(s): Alexandra Doroguntsova, Will Rust

Copywriter(s): Evgeniya Dzyubenko

Art Director(s): Taras Dzendrovskii, Dima Lebedev

Agency Producer(s): Irina Pigal

Account Team: Martin Alles, Nina Vasilchenko, Zoriana Kachurak, Victor Ishkov

Producer (FIX Digital ): Victor Firsanov

Production House(s): Umbrella (Case), FIX Digital, Positive Pictures


At present, almost everyone knows that Borjomi mineral water cleanses the body due to its unique composition, which was acquired in the depths of the Georgian mountains. But very few are aware of what its uniqueness mean. So the new Borjomi advertising campaign is devoted to revealing this secret.