DDB Warszawa sp. zo.o. (POLAND)
|McDonald's, "Hamburger Timetable"||29-01994-PIE|
Agency (city): DDB WARSZAWA
Creative Director(s): Zuzanna Duchniewska-Sobczak, Maciej Waligora
Copywriter(s): Mateusz Ksiazek
Art Director(s): Magdalena Drozdowska
Production Company (& City): Tribal DDB, Gutenberg Networks
Agency Producer(s): Kasia Seyfried - head of creative solutions
group account director: Nazar Al-Khouri
account mangers: Anna Polka / Anna Swiderek
Bizrunner: Piotr Muranty
digital production: Robert Grabowski, Marek Kozlowski, Andrzej Krok,
prodution manager: Jacek Lukasik
The Central Train Station in Warsaw is not the most interesting place: trains are delayed, people are waiting, hanging around senselessly. Our task was to attract passengers to McDonald's restaurant located nearby the station and let them spend more time there.
A new and innovative way of combining real-time train information with McDonald’s menu.