Ogilvy & Mather, Prague (CZECH REPUBLIC)
|Daruj Správně , "Give it Back"||29-02780-PIE|
Agency (city): Ogilvy & Mather, Prague
Creative Director(s): Jan Havlicek
Copywriter(s): Radek Antl
Art Director(s): Bernard Netopil
Production Company (& City): Avion Postproduction
Illustrator(s): Tomas Jursik
Account Handler: Michal Kroupa, Alan Ostarek, Tomas Jindrisek
To promote darujspravne.cz (an online portal which allows safe donations to approved charities) we sent out street teams who asked passers by to donate 20 Czech crowns (about 1 dollar) to an unnamed charity. They turn recieved a gift, a box with 20 crowns in it and a message: "Here is your 20 crowns back, but next time be careful who you give your money to"
To combat the rise of fraudulent street fundraisers in the Czech Republic, Daruj Spravne was launched as an online portal to protect your donations.