DDB & Tribal Amsterdam (NETHERLANDS)
|KLM Royal Dutch Airlines, "Be My Guest"||29-03042-PR|
Agency (city): DDB & Tribal Amsterdam
Creative Director(s): Olaf van der Geld, Sanne Braam
Copywriter(s): Paul Fraser, Sharon Cleary
Art Director(s): Olaf van der Geld, Christopher Pugmire, Keith Kornson
Photographer(s): Bert Teunissen
Production Company (& City): MediaMonks (Hilversum), Caviar (Amsterdam)
Agency Producer(s): Steven Beukers, Denise Wolterbeek
Illustrator(s): Julian Burford, Lorenzo Milito
Post Production (Print): Souverein
KLM introduces Meet & Seat. With this service you can choose who you want to sit next to on a KLM flight, by simply matching your social media profile with other passengers. To support this launch, we invited Internet users to have a ‘virtual chat’ with one of six Dutch celebrities (famous in different fields of interest). And possibly win a trip accompanying them on a KLM flight. To drive traffic to the site we seeded 3 interest-specific films that collected over 11 million (!) YouTube views. Visitors on average spent 3.2 minutes on the campaign site.
KLM introduces a new service Meet & Seat; this service ties in social media with booking a flight. With Meet & Seat you can choose the person you want to sit next to, based on their LinkedIn and Facebook profiles.