2012 Results

CAT 30 - Animation (TVC)

SILVER

Rainey Kelly Campbell Roalfe/Y&R (UNITED KINGDOM)

Olympics 2012, "Stadium UK"30-03350-TVC
 

Agency (city): RKCR/Y&R-London

Creative Director(s): Damon Collins

Copywriter(s): Ted Heath,Jules Chalkley,Paul Angus & Nick Simons

Art Director(s): Paul Angus,Nick Simons,Jules Chalkley & Ted Heath

Production Company (& City): Animation Company-Passion Pictures & Red Bee Media -London

Film Director(s): Pete Candeland

Production Company Producer(s): Sarah Caddy@ Red Bee Media/Lottie Hope @ Passion Pictures

Short explanation

As sole broadcaster for London 2012, the BBC wanted marketing, titles and programming that showed that they were making the 2012 Olympic games accessible to everyone and everywhere. Literally giving people a seat at The Games.
To dramatise this, we created an animated world in which the British Isles was one huge venue that was big enough for everyone to be invited....‘Stadium UK.’
Within these epic surroundings, we see a whole host of Olympians (including sprinters on London streets, cyclists in quarries, weightlifters in dockyards and swimmers in Scottish lochs) preparing, then performing throughout the land.
All set to a rousing soundtrack by Elbow.