2012 Results

CAT 32 - Editing & Special Effects (TVC)

SILVER

BBDO Germany (GERMANY)

smart fortwo ED, "Going Home"32-00941-TVC
 

Agency (city): BBDO Proximity Berlin GmbH

Copywriter(s): Jan Harbeck, David Missing

Art Director(s): David Mously

Production Company (& City): Cobblestone Filmproduktion GmbH, Hamburg

Film Director(s): Robert Nylund

Production Company Producer(s): Pieter Lony, Daniel Mittwede

Agency Producer(s): Silke Rochow, Julia Diehl (BBDO Proximity Düsseldorf GmbH)

Creative/Managing Directors: David Mously, Jan Harbeck

Chief Creative Officer: Wolfgang Schneider (BBDO Germany GmbH)

Managing Director: Dirk Spakowski

Group Account Director: Sebastian Schlosser

Head of TV: Steffen Gentis (BBDO Proximity Düsseldorf GmbH)

Post-Production Company: nhb studio Berlin, Hamburg, Düsseldorf

Post-Production Company Producers: Tim Tibor, Yesim Altilar

DOP: Carl Sundberg

VFX Supervisor: Nhat Quang Tran (nhb)

Editor: Alexader Kutka (Cobblestone), Thilo Both (nhb)

SFX Mask: Julie Ressel, Jenny Marolf

Short explanation

In a dramatic farewell scene, a man confesses to his wife that he is actually an observer from outer space, sent to find evidence of intelligent life on earth. However, the return journey in the UFO fails to come about as he anticipates.
Instead of taking him, his alien colleagues prefer to return home with the actual evidence itself: the smart fortwo electric drive.