2012 Results

CAT 32 - Editing & Special Effects (TVC)



Cow&Gate, "Supergroup"32-02933-TVC

Agency (city): BETC London

Creative Director(s): Neil Dawson

Copywriter(s): Clive Pickering

Art Director(s): Paul Copeland

Production Company (& City): RSA London

Film Director(s): Jim Field Smith

Production Company Producer(s): Debbie Garvey

Agency Producer(s): Nikki Cramphorn

Short explanation

A group of toddlers, all at that age when their own little characters first start to emerge, investigate the instruments and equipment in a recording studio. As they each play around and tinker in their own individual, quirky ways, the cacophony of different sounds they are making gradually and magically comes together, with the use of judicious editing, to create a lively rendition of ‘Come on Eileen’ by Dexy’s Midnight Runners.

It’s a living, breathing example of how Cow & Gate ‘Feed their Personalities’.


Cow&Gate is the number one baby feeding brand in the UK. Dedicated to providing tailored nutrition that babies love, Cow & Gate produces tasty, nutritionally balanced foods for babies and toddlers and milks for the healthy growth and development of bottle-fed babies.