2012 Results

CAT 32 - Editing & Special Effects (TVC)

SILVER

Publicis Conseil (FRANCE)

Coke Zero, "Unlock the 007 in you"32-04217-TVC
 

Agency (city): Publicis Conseil

Creative Director(s): Steve O'Leary

Copywriter(s): Antonin Jacquot

Art Director(s): Philippe d'Orgeville

Production Company (& City): Sonny/Premiere Heure, Paris

Film Director(s): Guy Manwaring

Production Company Producer(s): Constance Guillou

Agency Producer(s): Pierre Marcus, Guillaume Delmas, Timothe Rosenberg (WAM)

CCO: Anne de Maupeou (Marcel)

Account Management: Cecile Lejeune, Candice Corre, Hugo Takacs, Philippe Martin Davies

Strategic planning: Alastair Maclean, Megan Gutman

Advertiser supervisor: Melanie Huggins, Sarah Pajak, Michel Palmen

Soundtrack Production: WAM/SCHMOOZE

Music Production: Sean Atherton and Sian Rogers @ SIREN

Sound Design: Anthony Moore and Jon Clarke @ Factory

Final mixing: Schmooze

Post-production: Antoine Daubert (WAM)

Cinematography by: Jan Velicky

Short explanation

The TVC is designed to leave viewers on the edge of their seats and utilises one of the most
memorable James Bond elements – the famous Bond theme tune. The theme features in every
Bond film and is almost impossible not to start humming, the moment you hear it. The advert
sees our hero on a mission to get the girl of his dreams against all odds. When he drinks Coke
Zero, he unlocks his inner 007 and immediately starts humming the theme. This helps him push
the boundaries in his everyday life, with the confidence and drive of 007, highlighting that there's a little bit of Bond in us all.