2012 Results

CAT 32 - Editing & Special Effects (TVC)


FABRICA & 72andSunny Amsterdam (ITALY)

Benetton, "Unhate"32-04498-TVC

Agency (city): Fabrica, in cooperation with 72andSunny NL

Creative Director(s): FABRICA: Erik Ravelo ; 72andSunny: Carlo Cavallone, Paulo Martins

Copywriter(s): Carlo Cavallone, Paulo Martins

Art Director(s): Carlo Cavallone, Paulo Martins

Production Company (& City): IDENTITY

Film Director(s): Laurent Chanez

Production Company Producer(s): Executive Producer: Joe Masi Line Producer: Claire Barnier

Agency Producer(s): Film Producer, 72andSunny: Ellen Pot Director, Film Production, 72andSunny: Sam Baerwald


United Colors of Benetton returns to the cultural conversation with a simple and powerful message of tolerance: UNHATE. Hate and love are often in a delicate and unstable balance. This campaign promotes a shift in the balance.