2012 Results

CAT 33 - Print Craft (PRE)

SILVER

Leo Burnett (INDIA)

Bajaj Exhaust fans, "Get It Back" Campaign
"Socks" & "Cigarette"
33-01244-PRE
 

"Socks"

Agency (city): Leo Burnett, Mumbai

Creative Director(s): K V Sridhar, Nitesh Tiwari, Vikram Pandey

Copywriter(s): Vikram Pandey

Art Director(s): Brijesh Parmar

Photographer(s): Amol Jadhav

Short explanation

The campaign is based on the insight that even the smallest of the stink can disrupt your entire room. This insight is brought alive with an exaggerated execution of the entire room being transformed as if it was made out of the stinking object.

"Cigarette"

Agency (city): Leo Burnett, Mumbai

Creative Director(s): K V Sridhar, Nitesh Tiwari, Vikram Pandey

Copywriter(s): Vikram Pandey

Art Director(s): Brijesh Parmar

Photographer(s): Amol Jadhav

Description

The campaign is based on the insight that even the smallest of the stink can disrupt your entire room. This insight is brought alive with an exaggerated execution of the entire room being transformed as if it was made out of the stinking object.