2012 Results

CAT 33 - Print Craft (POS)

GOLD

Wirz BBDO (SWITZERLAND)

CARAN D'ACHE, "Let it Out" Campaign
"RED", "GREEN", "BLUE", "GOLD" & "WHITE"
33-01537-POS
 

Agency (city): WIRZ / BBDO ZURICH

Creative Director(s): Philipp Skrabal

Art Director(s): Paul Labun

Illustrator(s): Isabelle Bühler/Paul Labun

Graphic Design: Katja Schlosser

Short explanation

Every child and his parents and grandparents know the brand Caran d'Ache. The illustrated crayons campaign reminds them all what it is they love or used to love about Caran d’Ache: The sheer joy of creating that on some level everyone can relate to.

Description

Caran d’Ache is Switzerland oldest and largest manufacturer of wooden crayons.