2012 Results

CAT 33 - Print Craft (POS)



Harvey Nichols, "Pelicans"33-02360-POS

Agency (city): Y&R Dubai

Creative Director(s): Shahir Zag, Kalpesh Patankar

Copywriter(s): Shahir Zag

Art Director(s): Kalpesh Patankar

Photographer(s): The Remix Studio

Illustrator(s): The Remix Studio

Graphic Design: Kalpesh Patankar

Typographers(s): Kalpesh Patankar

Digital Artwork: The Remix Studio

Head of Production: Amin Soltani

Agency Account Directors: Zaakesh Mulla, Line Hajjar, Nazek Fawaz

Client Account Director: Madhu Chibber

Short explanation

To brief was to promote and create excitement around the muchanticipated
Harvey Nichols Part Sale.
The concept is a fun, fresher take on the Harvey Nichols Part Sale,
one that bring exciting images to your mind on the incredible mayhem
that will ensue.
The dresses/suits have become more affordable. And metaphorically,
it is like a plate of freshly poached salmon in the line of sight of hungry
pelicans. You can imagine what’s going to happen next.