Fred & Farid Paris (FRANCE)
|Weight Watchers, "Treat Yourself Better" Campaign|
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Agency (city): Fred & Farid Paris-Shanghai
Creative Director(s): Fred & Farid
Copywriter(s): Feng Huang
Art Director(s): Feng Huang, Pierre Jouffray
Art Buyer: Carmela Guiragossian
We had to trigger the intention to join Weight Watchers thanks to 2 keys actions, glamorize the brand and open up.
We denounce harmful behaviours that go with weight loss and low fat obsession to emphazise the Weight Watchers method as the solution to get rid off this. We chose an iconic glamourous way to incitate all women to treat themselves better : to put food in their mouths