Havas Worldwide Zurich AG (SWITZERLAND)
|Classical Music, "Invisible Instruments" Campaign|
"Horn", "Harpsichord" & "Violin"
Agency (city): Havas Zürich Worldwide
Creative Director(s): Frank Bodin, Axel Eckstein
Copywriter(s): Florian Birkner
Art Director(s): Inken Rohweder
Photographer(s): Peter Hebeisen
Graphic Design: Luca Schneider
Account Manager: Milena Elias
Art Buyer: Cara-Anne Specker
Composer: Simon Ianelli
Musicians of the Zurich Chamber Orchestra are portrayed in way which puts the emphasis on the dynamics of the musical play. For that purpose the instruments have been removed from the picture that has been shot while the musicians were playing with LEDs attached to their fingers. The light traces are visualising an actual sequence of a musical piece and have not been modified afterwards.