2012 Results

CAT 35 - Illustration (PRE)

BRONZE

Ogilvy & Mather Werbeagentur (GERMANY)

MTV, "Downloadbar"35-00367-PRE
 

Agency (city): Ogilvy Germany

Creative Director(s): Dr. Stephan Vogel (CCO), Matthias Storath, Helmut Meyer

Copywriter(s): Haiko Hoernig

Art Director(s): Patrick Ackmann

Illustrator(s): Illusion Co. Ltd., Surachai Puthikulangkura, Supachai U-Rairat

Art Buying: Valerie Opitz

Client Account Director: Robin Karakash

Agency Account Director: Yves Rosengart

Description

MTV says: Switch off illegal downloads. Switch on MTV. This ad shows that the mass of illegal downloaders is putting more and more pressure on the artists. And that music is losing ground.
So MTV takes a stand for young musicians with this ad.