2012 Results

CAT 35 - Illustration (PRE)

BRONZE

adam&eveDDB (UNITED KINGDOM)

Volkswagen BlueMotion, "Think Blue Logo Campaign" Campaign
"Flower", "Birds", "Bouncing Coin", "Cheering Man", "Fish" & "Graph"
35-01842-PRE
 

Agency (city): adam&eveDDB London

Creative Director(s): Jeremy Craigen

Copywriter(s): Jonathan John

Art Director(s): David Mackersey

Illustrator(s): Peter Mould

Typographers(s): Peter Mould

Designer: Peter Mould

Head of Marketing Communications, VW: Giovanni Perosino

Head of International Campaigns, VW: Cornelia Kabelitz

Managing Partner: Jonathan Hill

DDB Europe Global Business Lead: Jason Lusty

Agency Account Director: Paul Mitcheson

Agency Account Manager: Harriet Bates

Project Manager/s: Tim Walther & Craig Neilson

Short explanation

To illustrate in a distinctive and memorable way how Volkswagen BlueMotion cars are designed to use less petrol. Thereby saving the customer money on fuel and tax. And helping the planet as well.