Leo Burnett Chicago (UNITED STATES)
|Coca-Cola, "Thumbprints" Campaign|
"Stare Bear", "Water Bear" & "Cub Bear"
Agency (city): Leo Burnett Chicago
Copywriter(s): Mike Ward
Art Director(s): Chris von Ende
Chief Creative Officer: Susan Credle
Executive Creative Director(s): Dave Loew, Jon Wyville
Associate Creative Director(s): Chris von Ende, Mike Ward
Designer: Eing Omathikul
Agency Producer: Patrick Smith
Studio House: Visualwright
Account Director(s): Emily Davison, Ben Stobart
Account Supervisor: Katie Nikolaus
A great aspect of the Arctic Home effort is the public’s ability to join Coca-Cola and World Wildlife Fund in making a real difference in the Arctic for only a dollar – and to be able to do that by simply sending a text via mobile device. These posters were created to illustrate how our collective texts (illustrated by thumbprints) can protect the polar bear and its Arctic habitat in a striking, graphic manner. All those thumbs, and the texts they send, can add up to something amazing – ensuring a future for the polar bear.