2012 Results

CAT 36 - Graphic Design (GD)

SILVER

I&S BBDO Inc. (JAPAN)

NISHINIHON TENREI (FUNERAL PARLOR), "Life Is Endless"36-01135-GD
 

Agency (city): I&S BBDO Inc. Tokyo

Creative Director(s): Mari Nishimura

Copywriter(s): Mari Nishimura

Art Director(s): Naomi Hou

Designer: Naomi Hou

Short explanation

We wanted to create an unconventional poster for funeral service. We expressed what remains after death - human bones - with pressed flowers. We rolled out the campaigns at venues for funeral consulting services and areas near the client's business locations. We wanted to create an unconventional poster for funeral service. We expressed what remains after death - human bones - with pressed flowers. Client was able to appeal the new image for funeral service.Consumers were able to have a new perspective on funerals.