JVD/Jacobson Vellinga Design (SWEDEN)
|Yoi (Asian Fast Food), "Yoi"||36-03496-GD|
Agency (city): JVD/Jacobson Vellinga Design Stockholm
Creative Director(s): John Jacobson, Johan Johansson, Olle Nordell
Copywriter(s): Olle Nordell/Nordell & Nordell Stockholm
Art Director(s): John Jacobson/JVD
Photographer(s): John Jacobson, Olle Nordell, Åke E:son Lindman
Account Manager: Johan Johansson/Xlent Strategy, Stockholm
Web production: Five Star Day Malmö
YOI is a brand new fast food chain, opening the first restaurant in Stockholm. There’s a few people who are pretty much fed up with the burger scene, and are looking for something healthier, fresher, tastier. But still quick as Usain. Or at least Yohan. So we mixed the kitchens of Japan, Korea, Vietnam and Thailand into a speedy Asian jambalaya with quick service but slow food qualities.
We created the entire concept, including brand name, graphics, interior design, photography and communication. The concept’s theme runs through everything from bathroom doors to wok bowls.
Newly Established Asian Fast Food Chain