2012 Results

CAT 37 - Publication Design (GD)



Volvo, "Sno"37-02683-GD

Agency (city): SapientNitro London

Creative Director(s): Ben Callis & Justin Barnes

Copywriter(s): Claire Baker

Art Director(s): Laura Fisher

Agency Producer(s): Dan Eagles

European Chief Creative Officer: Malcolm Poynton

Senior Designer: Adam Brewster

Senior Designer: Marcos Quinn

Senior Designer: Stephen Vaughan

Associate Designer: Nils Bellemans

Designer: Paul Crane

Designer: Sergio Beggiato

Associate Designer: Vito Plasmati

Account Director: Kate Illott

Planner: Andrew Gregoris

Short explanation

A winter campaign to increase dealer enquiries and sales of the Volvo XC Range. The creative challenge was to show that only Volvo the Swedish car manufacturer really 'knows snow' and can give people the confidence to drive in the worst weather. In Sweden people have such a close affinity with snow that their language has developed to describe its many forms and qualities. In fact, there are over 56 words for snow in Sweden and the Volvo XC range of SUV's has been designed to cope with every single one of them.


Part of a mixed media campaign including press, radio, digital display and tactical ideas. The 'Sno' Book was created for dealerships. Each of the 56 words for snow are represented alongside a translation and editorial copy.