2012 Results

CAT 38 - Packaging Design (PAC)



Gogol Mogol, "Gogol Mogol"38-00120-PAC

Agency (city): KIAN branding agency (Novosibirsk)

Creative Director(s): Kirill Konstantinov

Copywriter(s): -

Art Director(s): Mary Sypko

Photographer(s): -

Production Company (& City): -

Agency Producer(s): -

Illustrator(s): -

Designer: Evgeny Morgalev

Short explanation

In the future, cooking eggs will be as easy as pulling the package. Gogol mogol is an ambitious project: boil eggs can be very time consuming, so Gogol mogol is a new way of cooking, storing and of course, packing eggs.
The package design enables store owners to sold these eggs by arranging them in vertical position and also these eggs won’t occupy much space in your bag. Each individual package for an egg is made from recycled cardboard with several layers. Under the first cardboard layer is the second – catalyst. Then there is a membrane, separating catalyst from some smart material (smart material is the third layer). When you are pulling out membrane (by stretching a tag), chemical reaction between a catalyst and a smart material begins, and the egg begins to heat up. So, in a few minutes, when you open the cover of the egg package, you have a boiled egg – easy breakfast with Gogol Mogol.


Eggs package