2012 Results

CAT 38 - Packaging Design (PAC)

GOLD

Family Business (SWEDEN)

Absolut Vodka, "Absolut Unique"38-04111-PAC
 

Agency (city): Family Business

Creative Director(s): John Lagerqvist, Mårten Knutsson

Copywriter(s): Tove Norström

Art Director(s): Fredrik Lindquist

Photographer(s): Jens Mortensen

Account Manager: Anna Andrén

Account Director: Cecilia Steenberg Forsberg

Final Art: Andy Chong, Anna Jarl

Glass works: Julia Schilleras, Fredrik Källqvist (Ardagh Group, Limmared)

Client: The Absolut Company, Jonas Thålin, Mattias Westphal, Louise Arén, Anna Bergfeldt, Erik Näf

Short explanation

The idea was to make four million unique bottles, so that each and every bottle becomes a limited edition in itself.But how do you do that? We had to rebuild the production line and use every possible aspect of glass decoration in a new and randomized,but controlled, way. We defined colors,coatings,patterns, and paint methods and then waited to see what the machines would create. Every bottle is numbered (1-4,000,000) and the numbers are mixed before the cases are sent out to the world. In most markets ,bottles are sold at the regular price for a bottle of Absolut.

Description

Four million unique bottles, so that each and every bottle becomes a limited edition in itself.