Family Business (SWEDEN)
|Absolut Vodka, "Absolut Unique"||38-04111-PAC|
Agency (city): Family Business
Creative Director(s): John Lagerqvist, Mårten Knutsson
Copywriter(s): Tove Norström
Art Director(s): Fredrik Lindquist
Photographer(s): Jens Mortensen
Account Manager: Anna Andrén
Account Director: Cecilia Steenberg Forsberg
Final Art: Andy Chong, Anna Jarl
Glass works: Julia Schilleras, Fredrik Källqvist (Ardagh Group, Limmared)
Client: The Absolut Company, Jonas Thålin, Mattias Westphal, Louise Arén, Anna Bergfeldt, Erik Näf
The idea was to make four million unique bottles, so that each and every bottle becomes a limited edition in itself.But how do you do that? We had to rebuild the production line and use every possible aspect of glass decoration in a new and randomized,but controlled, way. We defined colors,coatings,patterns, and paint methods and then waited to see what the machines would create. Every bottle is numbered (1-4,000,000) and the numbers are mixed before the cases are sent out to the world. In most markets ,bottles are sold at the regular price for a bottle of Absolut.
Four million unique bottles, so that each and every bottle becomes a limited edition in itself.