2012 Results

CAT 39 - Food & Drink Interactive (INT)

BRONZE

Great Works (SWEDEN)

ABSOLUT VODKA, "ABSOLUT BLANK App"39-03425-INT
 

URL: http://kungsgrillen.se/awards/blank/

Agency (city): Great Works, Stockholm

Creative Director(s): Kalle Söderquist

Executive Creative Director: Ted Persson

Lead Creative: Ingrid Sydow

Concept Creatives: Johan Öhrn, Jesper Klarin

Account Directors: Peter Kamstedt, Daniel Jontén

Account Managers: Marielle Lundqvist, Anna Kjellmark 

Front-end design: Fredrik Karlsson

Tech producer & development: Hakan Bilgin

Development: Isak Burström 

App production Company: Teenage Engineering, Stockholm

Film production Company: Kamisol, Stockholm - Producer: Anders Eklund,  Line producer: Andy Carlson, Ivica Zubak, Director: Magnus Härdner

Description

ABSOLUT VODKA practically invented the idea of brands working closely with the art community back in the mid eighties, working with artists such as Andy Warhol, Kenny Scharf and Damien Hirst. With this project, ABSOLUT wants to continue facilitating the global creative movement to make the world a more vibrant place.

More than 800 pieces of art later, ABSOLUT invites you to create your own piece of art, right in your mobile phone with the ABSOLUT BLANK app. The app is a celebration of the creative process, from blank space to finished piece. Just like any piece of art is shaped by its creator's influences and inspiration, this artwork lives of the things you’re inspired by.
 
Take a look at the world through the lens of the ABSOLUT BLANK app and create your own work of art by feeding it with images and sounds. When you're done, you can post it to the ABSOLUT BLANK online gallery for the world to see.