CP+B Scandinavia (SWEDEN)
|Scandinavian Airlines, "Point & Fly"||40-01453-INT|
Agency (city): Crispin Porter + Bogusky, Gothenburg
Copywriter(s): Annica Brinck
Art Director(s): Dennis Rosenqvist
Chief Creative Officer: Rob Reilly
Executive Creative Director: Gustav Martner
Associate Creative Director: Mattias Berg
Account Manager: Alexandra Moberg
Head of Interactive: Marcus Åslund
Executive Producer: Marcus Scheffler
Interactive Developer: Patrick Chan
Jr. Interactive Developer: Bogdan Orlov
Instead of creating a traditional ad and adopt it for tablet viewing, we decided to create an ad that uses the technical innovations of the tablet itself. In this way, we continue to build on SAS' reputation as an innovative company and at the same time prove that SAS still has the most destinations in and from Sweden.
Execution & Use of Media
Scandinavian Airlines is the airline with the most international and domestic destinations in northern Europe.