|IKEA iPad Catalogue, "IKEA BERÖRA"||40-02372-INT|
Agency (city): SMFB
Copywriter(s): HANS MAGNE EKRE, ALEXANDER GJERSOE
Art Director(s): HANS MAGNE EKRE, ALEXANDER GJERSOE
Account Director: Kristian Kristiansen
Account Manager: Hanne Grobstock, Tonje Skjetne Bjornerem
Designer: Nicklas Hellborg
We were to launch the IKEA Catalogue for iPad, using only a few banners.
Making gloves and mittens work on the iPad was quite useful since it was in the middle of a freezing cold winter in Norway, when mittens should be kept on at all times. Creating simple, effective and cheap solutions to everyday problems for everyone, is at the core of IKEAs brand.