2012 Results

CAT 40 - Consumer Services & Household Interactive (INT)


Åkestam Holst (SWEDEN)

The Swedish Post, "Sweden's Safest Hands"40-04151-INT

URL: http://ourwork.se/safesthands/

Agency (city): Åkestam Holst, Sweden

Creative Director(s): Andreas Ullenius

Copywriter(s): Hanna Björk

Art Director(s): Lars Holthe

Production Company (& City): From Stockholm with Love, Stockholm

Agency Producer(s): Leila El-Zein

Graphic Design: Oscar Gardö & Anna Forsberg

Account Director: Jaco Stjärne

Account Managers: Daniel Sundin & Maria Ljung

Planner: Lars Friberg

Web Designer: Andreas Dagman

Motion Designer: Nisse Axman

Digital Producer: Johan Eklund

Account Executive: Göran Åkestam

Studio Assistant: Kim Ihre

Sound Design Company: Plan 8, Stockholm

Short explanation

The brief was to encourage young Swedes to send more parcels with the Swedish Post.

We challenged the Swedish population with the competition 'Do you have Sweden's safest hands', where everyone with an iPhone could become mail carriers. We kicked of the challenge by packing 42 parcels with secret stuff. Everyday at 6 AM, 12 PM and 6 PM we released a virtual parcel in the app. If you delivered the virtual parcel intact, before everyone else, you won its real content.


Postal Service