2012 Results

CAT 41 - Public Interest Interactive (INT)


Jung von Matt AG (GERMANY)

WWF, "Save as WWF"41-03345-INT

URL: http://awards.jvm.com/fleet/2012/epica/saveaswwf

Agency (city): Jung von Matt (Hamburg)

Creative Director(s): Dörte Spengler-Ahrens, Jan Rexhausen

Copywriter(s): Michael Kittel, Henning Müller-Dannhausen

Art Director(s): Alexander Norvilas

Agency Producer(s): Florian Panier

Programmer(s): Knud Alex Müller, Florian Paul, Lana Nugent

Account Manager: Florian Paul, Jose Luis Carretero, Miriam Paneth, Benjamin Wenke

Online Projectmanager: Michael Behrens


Every day, entire forests are cut down to make paper. Paper that’s senselessly used to print out documents all over the world. So to stop unnecessary printing and encourage a new awareness about the use of paper, we’ve developed a new, green file format: WWF. A format that can’t be printed out. A simple idea that saves trees. There are already more than 53,000 companies, organizations and individuals who already downloaded the WWF software – all over the world