2012 Results

CAT 43 - Automotive Interactive (INT)



smart fortwo ED, "EBALL"43-00955-INT

URL: http://www.myaward.info/eball

Agency (city): BBDO Proximity Berlin GmbH

Creative Director(s): Ton Hollander, Rens Ringena

Copywriter(s): Lukas Liske; Fredric Antonsson (ANR BBDO Stockholm)

Art Director(s): Daniel Schweinzer; Sebastian Forsman (ANR BBDO Stockholm); Thomas Tulinius

Production Company (& City): Gahrens & Battermann, Bergisch Gladbach; e.w. enture, Munich; Pflanz Werbemittelproduktion, Berlin

Agency Producer(s): Silke Rochow; Julia Diehl (BBDO Proximity Duesseldorf GmbH)

Creative / Managing Directors: David Mously, Jan Harbeck

Chief Creative Officer: Wolfgang Schneider (BBDO Germany GmbH)

Managing Director/Client Service Manager: Dirk Spakowski; Fredrik Pantzerhielm (ANR BBDO Stockholm)

Supporting Agency: ANR BBDO Stockholm; BBDO Live

Group Head: Frank Haegele (BBDO Live)

Project Management: Sandra Gesell (BBDO Live)

Group Account Director: Sebastian Schlosser

Account Director: Jan Hendrik Oelckers

Planning: Marie Sandberg (ANR BBDO Stockholm)

Head of TV: Steffen Gentis (BBDO Proximity Duesseldorf GmbH)

Post-Production Company Producers: Bernd Mueller (Gahrens & Battermann); Ernst Fluegel (e.w. enture); Michael Pflanz

Visual Effects / Animation: nhb studios Berlin GmbH

Music / Sound Design: nhb ton GmbH, Hamburg

Short explanation

The smart fortwo electric drive has a surprisingly powerful acceleration. With a unique test drive event at the Frankfurt Motor Show we proved that the car is not only environmentally friendly, but also loaded with fun. smart EBALL turns electric cars into controllers. It’s played like the classic video game PONG. The difference: our game is played by driving the car quickly back and forth. So each driver can experience the surprising acceleration and driving enjoyment.